Google will reportedly launch a buy button for users searching products through their mobile devices, thrusting the search giant into the online marketplace wars against behemoths such as eBay and Amazon.
This week in social media, the blame for your Facebook bubble was officially placed on... you. Meanwhile, Twitter bolstered its marketing team, Snapchat debuted new video ads, Pinterest raised $186 million in funding, and Meerkat cozied up to Facebook.
Snapchat may not just be for sending your friends quick quirky messages that disappear after a few seconds. The skyrocketing social media site could soon ad advertisements, along with TV and movie clips and news.
Mathias Döpfner, CEO of Axel Springer, a huge European multimedia company based in Germany, made a big splash this week when he wrote an open letter in a German newspaper saying that he and other European executives "are afraid of Google."
Well, it was inevitable, and now it's almost here: Twitter, now a public company with investors to please, is reportedly working on lots of new ads to push in front of users' faces.
Colt 45 is keeping its malt beverage brand flowing and keeping it fresh by launching a new campaign called "Keep It Colt 45," featuring Snoop Dogg. The Long Beach rapper returns to his original gangster roots in new Colt 45 commercial.
The retailer has a new goal of widening its appeal among the Hispanic demographic, a demographic that is becoming increasingly relevant in business today.
