Latino food is often described as unhealthy. However, there are ways to change that, as demonstrated by three Latino entrepreneurs who promote healthy products and advocate for healthy living.
Goya Foods, the United States' largest Hispanic-owned food company, has expanded its West Coast headquarters, developing a distribution center and a new facility in Southern California, a response to growing demands for Goya products among immigrant populations and Americans, as part of a $300 million expansion.
In an effort to better connect with this community, the establishment launched a new promotion that employs a Mexican slang term that means "super cool" to some, while others find the term deeply offensive. Pizza Patrón's limited time offer, an extra-spicy pizza that boosts jalapeño encrusted pepperoni, topped with even more jalapeño, is being called La Chingona.
As if the Americanization and coopting of the burrito as a cheap and easy fast food product hadn't already been fully accomplished by the likes of Taco Bell, Chipotle, and those sketchy frozen bundles of processed food you find in the freezer section of bodegas in every city, the appearance of the Burrito Box, the "world's first burrito kiosk," in a West Hollywood gas station is surely the logical conclusion of the fast-food burrito.
Orxata de xufa, the delicious milky beverage made from ground almonds, sesame seeds, rice, barley or tigernuts (chufa nuts), better known as Horchata, varies in name and flavor from region to region. The sweet and infectious drink, which is served chilled or over ice and originated in Valencia, Spain, has become a favorite natural summertime refreshment throughout Europe and South America.
