Republican presidential candidate Ted Cruz released a new campaign ad that puts a unique twist on anti-immigrant fear mongering.

The eye-catching ad depicts well-dressed people in business attire running across the U.S.-Mexico border as the Texas senator makes a case that illegal immigration negatively affects the economy and American workers.

In the ad, titled "Invasion," Cruz argues that white-collar professionals don't care to stop the flow of illegal immigration since undocumented workers are primarily hurting working class Americans by taking their jobs.

"The politics of it would be very very different if a bunch of lawyers or bankers were crossing the Rio Grande," said Cruz in a voiceover in the 60-second ad.

"Or if a bunch of people with journalism degrees were coming over and driving down the wages of the press. Then we would see stories about the economic calamity that is befalling our nation," he continues in the ad, which is set to begin airing in New Hampshire on Tuesday.

Despite being a longtime advocate for legal immigration, the conservative congressman announced a proposal to add new restrictions on legal immigration during a campaign event in Florida back in November.

Under the new Cruz plan, he is calling for the government to put a freeze on legal immigration for as long as the rate of U.S. employment remains "below historical averages." He went on to argue that immigrants might "displace American workers."

In addition, Cruz said the government should suspend workers from issuing H1B visas for 180 days in order to crack down on abuse of the program despite the fact that he had previously advocated for a 500 percent increase in the high-tech program.

"Legal immigration needs to be structured so that it serves America's needs," Cruz has previously said. "We welcome people from all over the world, but we shouldn't welcome people defying and gaming our laws."

"Ted Cruz's ludicrous new ad villainizes immigrants, portraying them as a drain on the economy when in fact, by any measure, immigrants play a vital role in contributing to the U.S. economy," said Michael Keegan, president of People For the American Way, a progressive organization, in a statement to Latin Post. "The comprehensive immigration reform bill that Cruz and other GOP hopefuls rail against could have increased GDP by billions of dollars, raised wages of U.S. and immigrant workers, and lowered the national debt. Cruz's ad is not just offensive, it's factually inaccurate." 

Watch the ad below: