Restorando: Offering Five Years of Convenience in Booking Restaurant Reservations in Latin America
Culinary masterpieces are some of the things Latin America must be really proud of. Every delicacy is like a book that speaks so much about the place's history and culture. That's why the beauty of these culinary masterpieces has been recognized not just in the Caribbean countries but also in the different parts across the world.
With that, opportunities for entrepreneurs and chefs have rocketed for the past few years. Latin restaurants' demands have also increased making it more difficult and stressful for customers to book for reservations. With that in focus, Frank Martin, Andy Freire, Santiago Bilinkis and Franco Silvetti started Restorando in October 2010 aiming to increase efficiency in the booking process at Latin American restaurants.
"With thousands of restaurants and more than 2 million diners now using the platform, [Restorando] has quickly established itself as the dominant player in the market," said Jon Karlen, one of Restorando's Board of Directors, said in the funding press release.
According to The Next Web, Restorando is an "online restaurant booking service" that doesn't require any hardware installation for a user to be able to access it. This free service is an answered prayer to busy people, especially to tourists, who would want to experience Latin America's cuisines without the hassle and stress. They can access Restorando's free service through their smart phones, mobile, tablet or whatever gadget which can connect to the internet. Through this free service, restaurant reservation will only take about 20 seconds.
Frank Martin, CEO and founder of the company, said, Restorando is all "about convenience. It's about being able to make a reservation or a transaction in 20 seconds, and when you get to the restaurant your reservation is there. The technology ends up shaping the culture in the same way."
Restorando, whose headquarter is located in Buenos Aires, is now considered as the "leading online reservation website for Restaurants in Latin America." The startup has recently expanded to new gastronomic clusters in the region making it possible for users to access more cities in Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru and Uruguay which include Buenos Aires, Cordoba, Belo Horizonte, Brasilia, Curitiba, Porto Alegre, Rio de Janeiro, Sao Paulo, Santiago, V Region, Bogota, Cali, Cartagena, Medellin, Ciudad de Mexico, Lima and Montevideo.
"Every country is different -- especially in Brazil. You have to take Brazil as a continent, and every city in Brazil has a different culture, different accents, different traditions," Martin added.