Whenever you make a query via the Google search engine, crawling and indexing processes are employed in order to gather and organize data to come up with the best possible set of results based on your keyword input.

But, it seems like the Google team wants to give their dependable robotic web spiders a much-needed break. Crawling the web to bring back information from gazillions of available web pages today is no walk in the park after all.

Google's Latest Feature

The tech company just launched Google Posts, which in its current infant stages allows chosen individuals or a certain group, like a business entity to post content that will directly appear in the search results.

For now, the 2016 US presidential candidates are the only individuals who were given access to the latest feature, which Google dubbed as "an experimental new podium."

"Hear directly from the US presidential candidates in real time on Google," the company said. "Every day millions of people search on Google, many of whom are looking for information about the upcoming presidential elections. Now there's a way for users to hear directly from the candidates they're searching for in real time on Google."

Google Posts As a Promotional Tool

The presidential aspirants can make use of the feature to reach out to the people and publish text, images and videos that could help bolster their campaign efforts.

Making the most out of this new feature is a logical choice for the candidates. Apart from having a free pass to search results without the need to undergo the algorithm's indexing process, the content from the Google Posts is readily shareable to major social networking sites for the candidates' message to reach a wider audience.

Google Posts for Businesses

Google has also tested out the feature on some local businesses handpicked by the company itself and could soon be offered to other prominent businesses in the near future. These "local business cards," as Search Engine Land would refer to it, were first noticed by Mike Blumenthal who chanced upon the new feature already used by Andrew Jewelers when he was searching for engagement rings in Buffalo, New York.

While it is currently available to very few select individuals, Google has already announced that they are also planning to offer the feature to other popular personalities. They encourage these people and businesses to join the waitlist for the time being.