White House's Social Media Campaign Includes High Officials
The White House is set to launch a vaccine campaign on social media that will promote the coronavirus vaccines among communities who are hesitant to take the jab. Facebook, Twitter, and Snapchat will be assisting the Biden administration's promotional campaign, The Verge reported.
As part of the campaign, Dr. Fauci will participate and appear on Snapchat to target young people who are using the app, New York Post reported. The push for the social media blitz of the White House will commence on Monday, in support of President Biden's deadline for all states to make the COVID-19 vaccine eligible to Americans 16 years old and above.
White House's Social Media Vaccine Campaign
Dr. Fauci, 80 years old, will target the younger audiences with Snapchat clips. Apart from his appearance on the app, Fauci is also expected to appear in local television and radio guesting for interviews.
The media efforts of the Biden administration follow the hesitancy of the remaining population against the COVID-19 vaccines, Axios reported. The administration will focus on specific communities that have higher rates of vaccine hesitancy.
These communities are namely Latinos and Black communities. Conservatives are also part of the demographics who have a higher rate of vaccine hesitancy.
Facebook and Twitter, on the other hand, will send push notifications that will alert the users of the app if they are already eligible for the vaccine.
President Biden is also set to film a direct-to-camera public service announcement that will be published on digital platforms. Vice President Kamala Harris will also take part in the social media publicity. However, details about her social media appearance were not furthered.
Axios noted that the pause for using Johnson and Johnson vaccine may raise concerns and elevate vaccine hesitancy, not only in the United States, but also in other parts of the world. It can be remembered that the CDC panel requested further information on whether the J&J vaccine causes a blood clot. The vaccine brand was halted to be inoculated among Americans in all 50 states of America.
White House's Other Efforts
The White House acknowledged that social media alone may not be the most effective tool to convince some of the parts of the population they are targeting. Because of this, the White House will also hand out social media toolkit to churches and doctors through email. The toolkit can be used to promote the COVID-19 vaccine and destroy vaccine hesitancy.
Apart from social media, the White House will also team up with media such as Telemundo, All Ag News to address the issue with communities high in vaccine hesitancy. The administration will also partner with Rickey Smiley who has a hefty amount of followers from the Black community.
Apart from Dr. Fauci who will participate in the social media campaign, Health and Human Services Secretary Xavier Becerra and Surgeon General Vivek Murthy will also be available for interviews.
Apart from the vice president's social media appearance, Harris is set for an interview with an African American community weekly newspaper published in North Carolina.
Meanwhile, a spokesperson from Snapchat confirmed with The Verge that the company has been in touch with the White House regarding their vaccine campaign. The social media app added that they are establishing their efforts to support the community amid the pandemic. A spokesperson from Twitter also confirmed their partnership with the White House in a separate email, as they elevate "authoritative information" regarding coronavirus.
WATCH: Dr. Anthony Fauci on Herd Immunity & Vaccines for Kids - from NowThis News
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