Push notifications are messages that appear on your screen and alert you to something happening in the app. They can be a simple notification or contain an action button that allows you to take immediate action from within the notification itself.

  • A reminder of an upcoming event or appointment (e.g., "Don't forget your next haircut!") 

  • A call-to-action (e.g., "Download our app now!") 

  • An update on the status of an order or shipment (e.g., "Your package has been shipped!")

  • A notification about a new product or service offering (e.g., "We have a new line of baby clothes!") 

  • A coupon code for discounts and promotions (e.g., "Get 20% off your next purchase!") 

  • An announcement about new features and updates to the business website, mobile app, etc.)

Why businesses need push notifications?

With push notifications, businesses usually have some sort of goal to accomplish. For example, they send out weekly updates about new features to keep users engaged with their brand and product. They can also send notifications for marketing purposes like sending out discount codes, announcing special events, etc. The possibilities are endless!

The first thing you need to know is that push notifications are not just about sending messages. They are a way for businesses to keep in touch with their customers. They can be used for many things, from sending out coupons and special offers to alerting users of new features or updates. 

What are the benefits of using push notifications?

Let's look at some of the benefits of using them effectively:

1. Push notifications can help you get more customers and increase your sales. They are a great way to reach out to potential customers who may not have heard of your business before or who may not be aware of your offer's products or services. They're also a good way to remind existing customers about upcoming events, new products, etc., leading to increased sales.

2. Push notifications are an easy way for businesses to stay in touch with their current customers regularly without having to send them emails that they might ignore (or delete). This is especially important if you have multiple locations around the country or even worldwide - it's hard enough keeping track of all those different addresses! However, with push notifications, all you need is one address: the customer's mobile phone number. And because push notifications appear directly on the customer's phone screen (as opposed to being sent as an email), there's no risk that they will be missed or deleted by mistake.

3. Push notifications allow businesses to communicate with their customers anytime and from anywhere - even when they don't have access to their computers or smartphones! This means that businesses can reach out whenever it suits them - whether it's early in the morning when people are getting ready for work, late at night when people are relaxing after dinner, during lunchtime when people are eating lunch, you get the idea! As long as someone has their smartphone handy (and most people do!), they will receive your message instantly and know exactly what it was about right away.

4. Push notifications allow businesses to reach out to customers in real-time when something important happens - such as a natural disaster. In this case, businesses could send out messages about evacuation routes and other safety information via push notification. In this way, people could stay safe during these emergencies without waiting for emails from government officials who may not have been able to respond quickly enough due to communication overload!

5. Push notifications are a great way to re-engage users with your app. They can be used to send out special offers, reminders, or even breaking news. Push notifications also give you the ability to segment your users based on their interests and preferences. For example, if you're running an eCommerce site, you could push notification about a new product that has just been added to your store.

Best practices of using push notifications

It can be tricky to implement push notifications correctly and effectively. In this article, we will discuss some best practices for using push notifications in mobile apps.

1. Send notifications at appropriate times.

When implementing push notifications, the first thing you need to do when implementing push notifications is decided when they should be sent out. If your product/service requires more frequent updates, try sending out less important updates less frequently but more often (e.g., weekly instead of daily).

2. Use different types of content for each type of message. 

When deciding what kind of content should go into each type of message sent via push notification, think about how much space it is available on the screen. This will determine how much text can fit into each line without making it hard for people to read them quickly and easily without scrolling down too far on their phone screens.

3. Use a Call-to-Action in Your Push Notifications.

Most push notifications are not actionable by themselves so make sure you include a call-to-action (CTA) in your message that tells users what they should do next. 

4. Send push notifications when users are most likely to open. 

When deciding when and how often you should send out push notifications, think about when your users will most likely open each type of message sent via push notification immediately after receiving it rather than later on during the day or week.

Finally, remember that some apps require user permission before sending push notifications, whereas others don't, so make sure your app is set up correctly before trying any experiments!

Use Appy Pie for sending push notifications.

Appy Pie offers a no-code platform to create an app without coding. You can add multiple unique features to your app, along with a feature of sending push notifications. 

With this feature, you can send push notifications to specific users depending on their interests and behavior. You don't have to struggle hard to segment your user base as per their location, timezone, and category. AppMakr offers you a feature to send push notifications in a hassle-free manner.

To enjoy the benefits of push notifications, you first need to create an app with Appy Pie AppMakr and add this feature to your app.

Build your app now and improve customer experience!