What does it take to be a triple threat in the music business both the Latin and mainstream markets? It's talent, crossover appeal, and good marketing.
We've witnessed Ricky Martin, Shakira and Enrique Iglesias, among many other Latino artist flourish in both markets, but it's not always easy to captivate both audiences. However, there are several up-and-coming Latin artists that are making their presence known on the Grammy front and beyond.
