The economic future of Mexico is linked to the U.S., due greatly to the mounting influence of Latinos. However, to attain optimum economic and political success, Mexico has to acknowledge U.S. Latino excellence, particularly because of the political ties that exist between Mexico and the U.S.
The New American Vanguard: Latinos 50+: Healthy, Wealthy and Wise, a study published by Nielsen, indicated Latinos over the age of 50 are "exerting cultural, economic and political influence on the evolving U.S. mainstream."
The ever-popular "one size fits all" approach to marketing is likely the biggest mistake that marketers, brands and businesses can make, particularly when marketers are looking to win a fragment of Hispanics' spending power.
With 1.5 trillion in spending power, there's little need for arguing -- Latinos have a firm hold on national wealth and spending that has influences the way mainstream marketers think, function and spend.
Earning $100K+ annually, affluent Hispanic are growing in numbers and their economic worth is tipping scales. While only 12.2 percent of Hispanic earners are affluent, that fact has not stopped the small segment from quietly wielding that wealth and influencing both the non-Hispanic affluent market and non-affluent Hispanic spenders.