The National Hispanic Media Coalition announced this week it had created a new coalition with a few major Latino media businesses and organizations in an effort to boost Latino diversity in media and technology.
The State of the Union presented an opportunity for Microsoft to expand its reach with tech-savvy Latinos, as it launched the Spanish version of Microsoft Pulse in partnership with NBC Universo and Telemundo.
This September, Comcast updated X1 with software designed specifically for bicultural Latinos. Dubbed "X1 en Español," it introduced a Spanish-language version the X1 interface, featuring voice control in Spanish, and the X1's voice recognition can now understand a broad range of Latino accents.
Latinos are still over-indexing as a digital entertainment audience above other ethnic demographics and above the general population as a whole. But the study also shows the gap between leading digital Latinos, and everyone else, is starting to close.
If you haven't heard of the MiTú network yet, you will. Starting as a collection of YouTube lifestyle channels aimed at Latino viewers in 2012, MiTúhas grown its reach across new and old media, as well as its audience and its influence, to become the largest Latino entertainment network worldwide.
Latinos and black millennials are technologically connected and consume social media and news content at similar levels to their White counterparts and the national average, according to a new poll by the American Press Institute and The Associated Press.
Media, technology, and advertising companies have had their eyes on millennial Latinos for quite some time, since young Latinos in particular represent a wave of consumer power comparable to the boomer generation -- not to mention that seemingly every study and survey finds new ways in which they are "ahead of the curve."
The latest study shows Latinos still dominate the over-the-top (OTT) Internet streaming entertainment market, and adds new insights about the differences (and similarities) between Spanish-dominant and English-speaking or bilingual households.
The first true Internet TV OTT (over-the-top) streaming subscription service in the U.S., DirecTV's Yaveo, was aimed squarely at Latinos. Now that audience of tech-savvy cord cutters has proved valuable enough for the budding industry's leader, DISH's Sling TV, to create its own special Latino branded service.
Often the Digital Divide -- the gulf between those online and those who don't or can't access the Internet -- is described as one of the challenges affecting Latinos in the U.S. But everyone knows that demographic terms are broad and inexact, and that's especially true with the word "Latino," which is a catchall word for the most diverse and quickly-growing demographic in the U.S.
The proposed takeover of Time Warner Cable (the nation's second largest cable provider) by Comcast (the first) has attracted criticism and consternation from media advocates, as well as some companies like Netflix and Charter. As of this week, you can Latino television giant Univision to the list of companies that are concerned about the merger.