In the time leading up to the release of NBA 2K14, 2K Sports unleashed an all-out Lebron James advertising campaign. Although it has clearly paid off in terms of games sold, 2K Sports seems to have calmed down with its cover athlete.
NBA 2K14 surprised its gamers on Christmas Day with some special holiday gifts and discounts. Even in the days after the holiday, 2K Sports continued to release locker codes.
