Apple CEO Tim Cook's latest business idea is to embrace Android. He's reportedly looking into bringing iTunes to the Android marketplace. An Android app would allow new and existing users to legally play they favorite music and movies on a non-Apple mobile device for the first time. The only other non-Apple platform that iTunes is available for is Windows.

Now this app port isn't a reviled idea. In fact, one of Apple's co-founders, Mr. Steve Wozniak wants even more Android-Apple matin. If Woz had his way, the tech giant would craft an actual Android phone that was packaged in Apple's class-leading hardware. But speaking of co-founders, a guy by the name of Steve Jobs hated this very idea. When the topic was broached, Jobs stated that, "I don't want to make Android users happy."

However, Apple hasn't always been against letting non-Apple devices use its software. After all, iTunes is available for Windows and that open-door policy gave Apple a tremendous amount of new customers. Without Windows, the iPod may've never caught on as well as it did. And ironically, giving PC users the choice to use an Apple product on a different operating system actually helped spur Macintosh sales down the road!

In other Apple news, a specific segment of iTunes is definitely getting some TLC. iTunes Radio is going to be revamped due to underwhelming praise and usage. Analysts have been especially hard on the seven-month-old service. 

Canaccord Genuity analyst Michael Graham went as far as saying: "after a long wait, Apple has announced iTunes Radio, and while to our eyes it looks like a compelling product, we don't believe it is a 'Pandora Killer.'"

As such, Apple executives believe that, in order to compete with other online music streaming services such as Spotify and Beats Music, changes are necessary. Currently, iTunes Radio is more akin to a Pandora ripoff.

"Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said."

If iTunes were to be ported to Android handsets like the HTC One (M8) or the Samsung Galaxy Mega, would you ditch your iPhone? Let us know in the comments section below.