Study Reveals Smokers Are Likely to Quit due to Graphic Cigarette Packets
Cigarette smoking is one of the major causes in numerous health complications. It is often blamed for lung cancer and heart diseases. As per Science Daily, a new study emerged which provided evidence that putting smoking warning labels that contains graphic and morbid images of the damage being caused by smoking has a greater impact in making the person quit tobacco consumption.
Science Daily then added that researchers were able to come into conclusion that using graphic images is more effective in imposing negative feelings towards smoking than just putting health warnings.
A study that was done in U.K. back in 2008 focused on the effects of gory photos depicting the effects of smoking in cigarette packages. The images included lung diseases, heart complications and other diseases caused by smoking tobacco as per Mirror's report.
Mirror then added that Dr. Abigail Evans, who led the research, stated that their study focused on the impact of graphic warning labels on smokers over a long period of time. Evan's study is published in the journal PLOS ONE.
"Our study provides real world evidence of how viewing these graphic images over time has an impact on smokers beyond what occurs with simple text warnings."
A psychologist professor from the Ohio State University, Ellen Peters, stated that graphic images play a vital influence in kicking off the smoking habit.
"The graphic images motivated smokers to think more deeply about their habit and the risks associated with smoking."
In addition to Mirror's report, though using the consequential images revealed positive effects, the photos acquired from the US Food and Drug Administration was "invalidated" after the tobacco industry claimed that the images that are being used on the cigarette packets "unabashed attempts to evoke emotion... and browbeat consumers into quitting."
Peters then defended the usage of the images in the cigarette packages stating that it may affect the smoker's emotions, but it only helps them in making the decision to quit smoking by letting them think twice of the consequences.
"Smokers weren't browbeaten by the images. The images definitely did stir their emotions, but those emotions led them to think more carefully about the risks of smoking and how those risks affected them. What the court is missing is without emotions, we can't make decisions. We require having feelings about information we collect in order to feel motivated to act. These graphic warnings helped people to think more carefully about the risks and to consider them more."
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