Fashion is ever-changing and that's the beauty of it. Women constantly want the latest fashion and that is where fashion brands work harder to bring new styles to women GitiOnline is an online fashion store that has always managed to keep its customers happy with fresh trending styles. GitiOnline is one of the biggest plus-size retailers online with a huge range of products for plus-size customers. It is based in Miami, Florida and owned by Christopher Chong.

The store was launched in August 2003. It was a small retail store in the Oaks Mall in Gainesville, Florida. The business was focused on offering trendy fashionable clothes at the most affordable prices to young women in colleges. As time went by, Giti emerged as the source for the latest fashion locally. There was no looking back since then. The brand grew from nothing to a team of more than 30 employees working to closely follow the latest trends in fashion. When they started, they were receiving one to three orders every week, but over time with their hard work and constant progress, they are now receiving thousands of orders every week.

Giti has a large inventory of fashion clothing and accessories. Giti transitioned from being a retail store to a wholesaler when it saw the rise of new retail stores and their struggles to get a reliable supply of goods from manufacturers. Giti became the mediator between manufacturers and small retailers. Manufacturers usually sell their goods in large quantities and do not accept small orders. However, this is a problem for small retailers as they do not want to order large quantities and in the end, are stuck with unsold inventory. Hence, Giti decided to bridge this gap and buy from manufacturers and sell them in small quantities to retailers.

To improve the shopping experience of their loyal customers, Giti shifted to an online store model. It was quite challenging for them but the result was indeed rewarding. The brand grew exponentially during the pandemic due to its popularity among women. They were able to reach a lot of customers and are now planning to expand their operations globally.

GitiOnline has an extensive presence across all social media platforms. They are available on Facebook and Instagram. They also have a YouTube Channel to share fashion and styling tips. Giti used micro-influencers for their online ad campaigns to create a strong brand identity. This has helped the online store to compete with big fashion stores like Fashion Nova and Pretty Little Things. Going forward, GitiOnline wants to become a one-stop online store providing a complete range of outfits for women of all shapes. They have recently expanded their collection to fashionable accessories like handbags, hats, earrings, belts, sunglasses, etc.

Giti is known among its customers for its fast shipping service. This has helped the brand gain an edge over major retailers like Pretty Little Things and Fashion Nova. They consistently study the market to keep up with the latest trends in fashion. The biggest motivation for Giti has been their happy customers.

The brand wants to continue its journey and expand its reach more to meet the needs of more customers. They want to bring the latest fashion to women around the world and enable them to express themselves through their unique styles.