The technology giant Apple has announced a media event scheduled for Sept. 9, where many people speculate the new iPhone 6.

According to CNET, Re/code gave little other information beside the fact that Apple would likely unveil the smartphone at that time, while other reports had predicted an October introduction.

This later fall release would depart from Apple's previous strategy, which has released new versions of the iPhone in September since 2011. The first of the smartphone generations was introduced by the late-CEO Steve Jobs in 2007.

Apple spokespeople declined to comment. Sales of the iPhone contributes nearly half of all Apple revenue.

According to speculation, two screen sizes at 4.7- and 5.5-inch displays may be introduced, although the larger version may be released later. The increase from the iPhone 5's 4-inch screen would likely appeal more to Asian markets, where 5-inch or larger Android phones are extremely popular.

If Apple continues past roll-out timeframes, the Sept. 9 announcement would allow 10 days before the iPhone 6 would be available in stores.

Other improvements like better pixel density and longer-lasting batteries are also among the hardware changes expected.

Although recent consumer reviews of Apple's new nearly-indestructible "sapphire glass" have gone viral, analysts suspect that only the home button and camera lens will be covered in it. Some insist that at least one of the new models will be covered with an entire sapphire glass screen, also suggesting a two-sized staggered release.

The recent iOS 8 will likely be the software operating system installed initially on the iPhone 6.

According to The Wall Street Journal's July reports, Apple requested 70 to 80 million phones from its manufacturers with its larger screen by Dec. 30. This is higher than the 50 to 60 million originally ordered of the iPhone 5S and 5C.

Apple claimed it sold 35.2 million iPhones in the 2014 third fiscal quarter, an increase from the 31.2 million sold during the same quarter in 2013 according to CNET.