Trey Songz Hot New Music Video 2014: Explore R&B Star's Fantasies in 'Touchin, Lovin" Featuring Nicki Minaj
Trey Songz released a new interactive music video for the latest single "Touchin, Lovin" featuring Nicki Minaj off his sixth studio album "Trigga" on Monday.
Tool's Jason Zada-directed visual, which was premiered exclusively on BuzzFeed, opens with the captivating caption, "To Explore Trey's Fantasies." The R&B star then climbs out of his bed and encounters a scantily clad woman, who offers him a red pill and a blue pill.
Once the viewer picks one of the pills, prompting the next sequence of events, the "2 Reasons" singer serenades and seduces a bunch of ladies, each dressed in different sexy, revealing outfit.
The viewer makes several more choices on the Virginia-native crooner's behalf throughout the video, and the "Anaconda" emcee makes her guest appearance to offer her feisty rap verse, while sitting on a throne.
According to BuzzFeed, Trigga saw his interactive visual as an opportunity to develop a more intimate and close relationship with his fans. "I have a personal connection with [them]," he revealed. "I wanted this interactive video to be a way for them to get a glimpse into my world and my fantasies in a new way."
Hip-hop artist Kanye West, as well as rock band Coldplay, previously used the same interactive technology for their animated music videos "Black Skinhead" and "Ink," respectively. Last month, the "Neighbors Know My Name" hitmaker explained the concept on the video set.
"I know my fans are very engaged on the computer and very much social savvy, so when we give them options to watch the video, I'm sure they'll watch it probably 20 times when you realize you can go this way, that way, this way," he told MTV. "This idea of all your fantasy choices available to you at any point in time, it was a really great way of personifying these fantasies that we all have floating around in our heads."
Check out the interactive music video for Trey Songz's "Touchin, Lovin" featuring Nicki Minaj below: