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iOS vs. Android in Spain: Google Smartphone OS at 86 Percent, Easily Crushed Apple iOS, Microsoft Windows Phone, Says Kantar

First Posted: Feb 07, 2014 12:36 AM EST

When in Spain, Google's smartphone operating system may be on most of the population's devices based on new market share figures.

According to Kantar Worldpanel ComTech, the Google Android was easily the top smartphone operating system in Spain and left competitors with single-digit market share figures.

Android dominated the Spanish smartphone operating system market share with 86.2 percent during the three months ending in December 2013. Android saw an increase of 0.3 percentage points compared to the same three-month period ending in December 2012 when the platform garnered 85.9 percent.

While Android comfortably held nearly 86 percent of the market share, the closest competitor was 79.5 percentage points behind.

The "nearest" competitor was Apple with 6.7 percent of the market share in Spain. The iOS company finished the three months ending in December 2013 with 0.6 percent lower compared to the same period in 2012. When December 2012 concluded, Apple's smartphone operating system previously accounted for 7.3 percent.

Meanwhile, Microsoft's Windows Phone saw the highest market share percentage increase compared to fellow rivals with 4.4 percentage points. Despite the percentage increase, Windows Phone finished third with 5.6 percent, which is an increase from 1.2 percent in 2012.

Finally, BlackBerry finished fourth due to a 2.2 percent drop from 2012. BlackBerry previously ranked third but finished the three months ending in December 2013 with 0.2 percent, which is down form 2.4 percent during the same three months ending in December 2012.

Kantar Worldpanel ComTech noted "other" smartphone operating systems accounted for 1.3 percent of the market share, down 1.9 percent by December 2012.

"Android finished 2013 strongly, showing year-on-year share growth across 12 major global markets including Europe, U.S.A., Latin America, China and Japan," Kantar Worldpanel ComTech's Strategic Insight Director Dominic Sunnebo stated. "Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9 [percent] in U.S.A., 29.9 [percent] in Great Britain and 19.0 [percent] in China."

Windows Phone's increase in Spain, apparently, was not echoed in other major markets including Latin America.

"[Windows Phone's] performance also deteriorated toward the end of 2013 in the important growth markets of China, U.S.A. and Latin America," added Sunnebo, after noting the Microsoft mobile operating system saw a minor gain in Europe of 3 percentage points.


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