Donald Trump and campaign organizers are considering taking legal action against a politically oriented clothing company now selling anti-Trump merchandise.

In a cease-and-desist letter sent to President Entertainment, LLC executives earlier this week, supporters of the Republican presidential frontrunner claim the company is illegally using his trademarked name in its web address to promote such slogan baring shirts with "Donald Is Dumb," "Stop Trump" and "America Is Already Great."

Thus far, the representatives of the Boston-based entity have responded by contending the online venture is "a way to creatively respond to the attacks from Donald Trump to immigrants from Mexico and Latin America." The company donates a portion of its earnings to charities such as the Hispanic Scholarship Fund.

"Mr. Trump considers this to be a very serious matter and has authorized our legal team to take all necessary and appropriate actions to bring an immediate halt to your blatant and unauthorized use of his trademark," the real estate mogul's leading attorney, Alan Garten, wrote in a letter.

In recent times, Trump associates have embarked on an aggressive campaign to acquire countless web domains that incorporate his name. According to Business Insider, to date, as many as 3,153 domains -- many of them negative -- were registered to Trump's general counsel as of last month.

In this particular instance, many experts and scholars think things may be different.

"Trump does not have a legitimate claim here," said Eugene Volokh, a UCLA law professor who specializes in the First Amendment. According to the professor, federal law stipulates that trademark owners may only assert claims against potential infringers for instances of "confusion" or "dilution."

Earlier in the week, lawyers for Trump also threatened to file a multimillion dollar suit against the conservative Club For Growth organization in response to a negative political ad they dared to air about him.