Bad Bunny wore Zara to the Super Bowl halftime show. See the FOUND design that nearly made it and why choosing the high-street retailer mattered to the message.
The figure reflects her move to independent management under LLOUD and her unrivaled ability to drive instant global sales. This 'Icon Tier' valuation is supported by the 'Lisa Effect', which saw searches for her campaign footwear skyrocket by 400% within 24 hours of the 21 January 2026 announcement.
