LISA of Blackpink stars in the NikeSKIMS Spring ’26 campaign
LISA of Blackpink stars in the NikeSKIMS Spring ’26 campaign as the first global face of the brand’s joint venture with Nike.

NikeSKIMS unveiled the Spring 2026 'Balletcore' campaign starring Lalisa Manobal, making her the first global face of the NikeSKIMS joint venture.

While Nike is known to be notoriously private about contract figures, industry insiders and marketing analysts have begun to piece together the maths behind what is probably one of the most sizeable endorsement deals of Lisa's career.

Lisa's Eight-Figure NikeSKIMS Deal Explained

For a star of Lisa's magnitude, the days of simple flat-fee 'campaign appearances' are long gone. To understand her current paycheck, you have to look at the luxury benchmarks she set before ever putting on a pair of NikeSKIMS.

In her previous tenure with houses such as Celine and Louis Vuitton, Lisa's annual value was already estimated between $8 million and $10 million. However, the NikeSKIMS deal is not just a fashion play. It is a performance and lifestyle partnership. This long-term global agreement includes a dedicated 'System of Dress' and a footwear hero, the Rift Satin, and analysts estimate her baseline has shifted significantly. We are now looking at a contract likely worth between $10 million and $15 million annually.

What makes this figure truly unique in 2026 is the 'LLOUD' Factor. Unlike earlier deals, this partnership was negotiated under her own management company, LLOUD. By operating independently, Lisa is not just collecting a fee. She is likely retaining a much higher percentage of that eight-figure sum and may also participate in performance-based bonuses linked to the sell-out speed of the collection. In the world of high-stakes endorsements, Lisa has moved from being a face on a billboard to a strategic partner in a billion-pound revenue stream.

The 'Pink Foam' Air Max Effect and the Lisa Effect

Inspired by the modern ballerina, NikeSKIMS Spring ’26 introduces performance-ready silhouettes and the debut Rift Satin.

The proof of her value arrived almost instantly. On 21 January 2026, Lisa posted the first official campaign imagery to her 100M+ followers featuring the Air Max 95 'Pink Foam' Big Bubble.

The reaction was a textbook example of the 'Lisa Effect'. According to digital retail trackers, global search volume for the 'Pink Foam' silhouette, a colourway previously popularised by Kim Kardashian, spiked by 400 per cent within 24 hours. By choosing Lisa to reintroduce this cult classic, Nike did not just buy her image. They secured a global conversion engine. For a joint venture that recently reported $312 million in sales, paying a $10M+ premium for a guaranteed sell-out is sound business.

Saving Her Allowance: Lisa's Authentic Nike Story

One piece of trivia that has fans buzzing and likely helped Lisa negotiate a better deal is her long-standing personal history with the brand. In recent interviews, Lisa revealed that as a young trainee in Bangkok, she used to save her allowance just to afford a single pair of Nike Dunk Highs.

This 'organic' story is marketing gold for Nike. It transforms the deal from a corporate transaction into a full-circle success story, making the high price tag more justifiable for a brand that prides itself on authentic athlete and artist narratives.

Why Lisa's NikeSKIMS Partnership Sets a New Standard

While we may never see the exact bank transfer, the consensus is clear. Lalisa Manobal is currently one of the highest-paid women in the history of athletic endorsements. By bridging the gap between Kim Kardashian's 'shaping' technology and Nike's performance heritage, Lisa has secured a deal that sets a new gold standard for the Creator-CEO era.

Originally published on Fashiontimes UK