Latinos and black millennials are technologically connected and consume social media and news content at similar levels to their White counterparts and the national average, according to a new poll by the American Press Institute and The Associated Press.
Media, technology, and advertising companies have had their eyes on millennial Latinos for quite some time, since young Latinos in particular represent a wave of consumer power comparable to the boomer generation -- not to mention that seemingly every study and survey finds new ways in which they are "ahead of the curve."
The latest study shows Latinos still dominate the over-the-top (OTT) Internet streaming entertainment market, and adds new insights about the differences (and similarities) between Spanish-dominant and English-speaking or bilingual households.
In a new pact that builds on a successful partnership last year, Discovery Communications has inked a deal with digital-native Latino video network MiTú for more Latino series for Discovery's Hispanic TV network, as well as digital content online, in both English and Spanish.
On Thursday, the Federal Communications Commission (FCC) voted to consider a plan that would modernize Lifeline -- a long-running FCC program that provides subsidies for phone service to underprivileged households -- to include broadband internet.
Are Hispanics using smartphones too much? A recent Pew Study has one psychologist wondering if overuse of smartphones might be widening, not closing, the education gap.
The first true Internet TV OTT (over-the-top) streaming subscription service in the U.S., DirecTV's Yaveo, was aimed squarely at Latinos. Now that audience of tech-savvy cord cutters has proved valuable enough for the budding industry's leader, DISH's Sling TV, to create its own special Latino branded service.
The FCC is taking a considering expanding its Lifeline subsidy program to include broadband services in a step it considers could lessen the digital divide among key demographics like Latinos.
This week, the Pew Research Center released its recurring report on social media use among teens in the U.S. Among the survey's findings are some interesting insights on how young Latinos express themselves online.
Latinos, especially upwardly mobile millennials, have been shown by many studies to be "ahead of the digital curve" when it comes to being tuned into cutting edge digital media, as well as smartphone ownership and useage. In fact, Latinos own smartphones at a rate that's almost 10 percent higher than the U.S. national average, as we previously reported.
The southern portion of the San Francisco Bay Area of Northern California, where the tech mecca Silicon Valley resides, is abundantly populated with Latinos. In fact, the budding Latino community represents 30 percent of the population. However, there's just three percent of Latinos working in the Valley's high-tech workforce,
The "ambicultural" and youthful Latino consumer population has more years of effective buying power that any other consumer group, and Latinos are using that purchasing window to endorse brands that observe the nuances of their heritage and culture.
Often the Digital Divide -- the gulf between those online and those who don't or can't access the Internet -- is described as one of the challenges affecting Latinos in the U.S. But everyone knows that demographic terms are broad and inexact, and that's especially true with the word "Latino," which is a catchall word for the most diverse and quickly-growing demographic in the U.S.
