Telemundo To Launch 'Big Brother' Reality TV Series
Everyone wants millennials. Telemundo is looking to grab the attention of the younger Hispanic demographic with the impending launch of their "Big Brother" franchise.
According to Variety, the series will be rather similar to the popular "Survivor," which pits 14 strangers in a house for three months. Every week one person gets voted out and the winner gets $250,000.
The show is based directly off of Endemol Shine's popular series, but Americans might be more familiar with the similarities with "Survivor."
"Survivor" is a long standing series that has garnered tremendous ratings throughout its long run. According to TV by the Numbers, as recently as last April, the show had top viewership on Wednesdays. It garnered 9.17 million views, of which 2.1 million came from people aged 18-49.
Telemundo has been actively courting younger audiences on its Sunday night slate with numerous adaptations of popular U.S. shows. The network has run such shows as "La Voz Kids," which is an adaptation of "La "Voz." The company also did "Yo Soy El Artista" hosted by famed artist Lucero. The network also did its own version of "Top Chef."
However, the company is aware of its direct competition for young audience attention from its main rival Univision. That network just finished up the hugely popular "La Banda," a music show created by Simon Cowell with the aim of creating a boy band in the vein of One Direction.
"Big Brother," or "Gran Hermano" as it will be known on Telemundo, will air on Sundays at 8 p.m., the slot usually occupied by "La Voz Kids." But the network is actually the viewing experience to another level, offering fans special airings at 7 p.m. on Wednesdays to update them on the lives of the participants. This primetime slot is usually reserved for older viewers watching telenovelas and it is likely that the network is hoping to pull those audiences in and creating a stronger family experience overall. There will also be a webcast 24/7 for those interested in following online.
The show premieres on Jan. 10.
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