Sony is joining budget TV company TCL by offering their own HDR 4K TVs, the company announced at the Consumer Electronics Show (CES) in Las Vegas.

Sony announced that three of its Bravia 4K TVs will have HDR technology, TechRadar reports. According to the company, these models will offer higher brightness levels, higher contrast and more colors.

HDR technology is an important trend at CES this year, and experts say the screens are much brighter and clearer than other TVs currently on the market.

The Bravia series of HDR 4K TVs will come in three tiers: the bottom tier XBR-X850D and the two flagship series, the XBR-X930D and XBR-X940D.

The XBR-X850D will come in 55, 65, 75 and 85-inch sizes. The XBR-X930D will be available in either a 55 or 65-inch model. The XBR-X940 will only be available in the 75-inch size.

The flagship XBR-X930D will also feature a new backlight technology from Sony called Slim Backlight Drive. Combined with the Dynamic Range PRO technology, the backlight will be optimized to feature deeper blacks and highlights that will pop off the screen.

The new 4K TVs from Sony will also be extremely thin thanks to a brand new design. Previous Bravia TVs had a thin design that widened at the base.

Sony will label all of its HDR 4K TVs as "4K HDR Ultra HD," a somewhat confusing label.

The company is prepared to help owners of HDR televisions discover content for their new sets. Sony is preparing an app called Ultra, which will display content that is available in HDR, both for free and for purchase. Ultra will then stream the content right to the HDR TV.

The new TVs will also run Android TV, and Sony expects to have about 40 to 50 titles available from Sony Pictures right away through the Ultra app.

Sony says all three televisions will be available in early 2016.