Android Q1 2014 Tablet Market Share Shows Improvement, Apple's iOS Slips
Android's momentum just seems to keep on building. A new report from analytics firm Strategy Analytics shows that Android commanded two-thirds of the global tablet market during the first quarter of 2014.
The Strategy Analytics report finds that Android tablets garnered 65.8 percent market share during Q1 2014. A total of 37.9 million Android tablets were shipped Q1 2014 out of an international total of 57.6 million.
This year marks an improvement over the first quarter of 2013. According to Strategy Analytics, a total of 48.3 million tablets were shipped in Q1 2013, with 25.6 million of them being Android. This translates to a 53 percent market share for Android in Q1 2013.
As usual, when somebody gains, somebody else usually else loses, and in this case, it's Apple. The once-dominant player in the tablet world saw a decline from Q1 2013 to Q1 2014. Apple iOS tablet shipments in Q1 2013 tallied 19.46 million for a 40.3 percent market share. In the beginning of 2014, however, Apple only managed to sell 16.4 million for a 28.4 percent market share.
"We believe that the disappointing performance in the early part of the calendar year is because Apple has changed its product release cycle to the holiday timeframe," director of tablets at Strategy Analytics Peter King writes.
"iOS will likely lose share over the next several months to refreshed Android products, but we believe Apple will win back meaningful high-end market share during the final months of the calendar year."
A Gartner report earlier this year showed that Samsung is largely responsible for the surge in Android tablet shipments.
"In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications," wrote Gartner research director Roberta Cozza.
"As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value -- beyond just hardware and cost -- to ensure brand loyalty and improved margins."
In a report about 2013's global smartphone market Strategy Analytics states that Android was able to snag close to 80 percent market share. The rapid growth, however, puts pressure on Android manufacturers to innovate and a faster and faster pace -- a trend that could slow Android's growth over the course of 2014.
"We expect Android's growth to slow further in 2014 due to market saturation, and rivals like Microsoft or Firefox will be ready to pounce on any signs of a major slowdown for Android this year," reads the Strategy Analytics report.
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