Latin artists have been extra special with their influence on music worldwide.

And to celebrate Latin music and its Greatest of All Time special package, Billboard's Latin music experts' staff selected some of the most influential Latin artists of all time.

These artists go beyond chart success and defined trends. Their influence extends well beyond their origin country. Here are eight out of the 30 Billboard's pick on the most influential Modern Era's Latin artists:


Selena Quintanilla Perez, famous as Selena, was shot and killed on March 31, 1995, at 23. She made history by succeeding in making Tejano music mainstream like it never had before. Selena landed five no. 1 singles on Billboard's Hot Latin Tracks chart. With her final studio LP, "Dreaming of You," Selena also topped the Billboard 200 chart. More than 20 years after her death, Selena remains a superstar. 

Ricky Martin

8 Most Influential Latin Artists of All Time
(Photo : Kevin Winter/Getty Images for LARAS) The 20th Annual Latin GRAMMY Awards - Show LAS VEGAS, NEVADA - NOVEMBER 14: Ricky Martin performs onstage during the 20th annual Latin GRAMMY Awards at MGM Grand Garden Arena on November 14, 2019 in Las Vegas, Nevada.

Ricky Martin ignited the 1990s Latin music explosion. Martin gained worldwide fame with "La Copa de la Vida, "Livin' La Vida Loca," and other '90s hits. Since then, the former Menudo member continued making news with his Latin pop music and personal life. 

Antonio Carlos Jobim

"The Girl From Ipanema," "Desafinado," and "Waters of March" are some of the songs of Antonio Carlos Jobim that speak about the magnitude of his fame. Jobim is a Brazilian musician and one of the 20th century's essential songwriters in any language. The bossa nova founder's music is the foundation for many pop and jazz artists worldwide. 

Willie Colon

8 Most Influential Latin Artists of All Time
(Photo : Rodrigo Varela/Getty Images)
Grand Slam Party Latino - Performance MIAMI, FL - DECEMBER 05: Willie Colon on stage at Grand Slam Party Latino at Marlins Park on December 5, 2015 in Miami, Florida.

Composer and trombone player Willie Colon creates the sound that became the famous "salsa." He also did much to cultivate the Latino streetwise urban image, which other artists adopted until today. His collaborations with Ruben Blades and Hector Lavoe, with whom Colon recorded the album "Sembra," are historic. His album "El Malo" is a classic testimony to the Nuyorican style and sound of the '70s. Some of his songs remained DJ favorites and became standards of many salsa music groups. 

Gustavo Cerati

8 Most Influential Latin Artists of All Time
(Photo : Frank Micelotta/Getty Images))
Gustavo Cerati MIAMI - OCTOBER 23: Gustavo Cerati performs onstage at the MTV Video Music Awards Latin America 2003 at the Jackie Gleason Theater on October 23, 2003 in Miami, Florida.

The legendary Argentine pop-rock band Soda Stereo's frontman had a brilliant career. However, Gustavo Cerati's stardom did not last long as he died in 2014 at the age of 55. Cerati created the first real pan-Latin rock en español band. Through Soda Stereo, he crossed borders throughout Latin America, and his music spanned generations as children of their old fans discovered the group. A poetic lyricist and a guitar god, Cerati made his music, such as "Musica Ligera," to become the Latin music canon's standards. 

Daddy Yankee

8 Most Influential Latin Artists of All Time
(Photo : Theo Wargo/Getty Images for iHeartRadio)
2019 iHeartRadio Fiesta Latina - Show MIAMI, FLORIDA - NOVEMBER 02: Daddy Yankee performs onstage at the 2019 iHeartRadio Fiesta Latina at AmericanAirlines Arena on November 2, 2019 in Miami, Florida.

Daddy Yankee revived reggaeton with his 2004's "Gasolina." He brought the underground urban sound of Puerto Rico to the world. Since then, Daddy Yankee continued to take urban sounds to new heights. 

Gloria Estefan

8 Most Influential Latin Artists of All Time
(Photo : Lars Niki/Getty Images for New York Women in Film & Television)
2019 NYWIFT Muse Awards NEW YORK, NY - DECEMBER 10: Singer Gloria Estefan attends the 2019 NYWIFT Muse Awards at the New York Hilton Midtown on December 10, 2019 in New York City.

Cuban icon Gloria Estefan is the original crossover queen that impacted every Latin pop star with mainstream appeal that came after her. During Gloria's time in Miami Sound Machine, her 1985 song "Conga" revolutionized the American musical landscape.

Over the years, Estefan and her producer, manager, and husband Emilio stayed true to their roots without selling out. They continue to break barriers for Latinos not just in music but also in film and television. 


8 Most Influential Latin Artists of All Time
(Photo : Emma McIntyre/Getty Images for The Recording Academy)
62nd Annual GRAMMY Awards "Let's Go Crazy" The GRAMMY Salute To Prince LOS ANGELES, CALIFORNIA - JANUARY 28: Juanes performs onstage during the 62nd Annual GRAMMY Awards "Let's Go Crazy" The GRAMMY Salute To Prince on January 28, 2020 in Los Angeles, California.

Juanes grew up in Colombia, a country with a rich musical heritage. Juanes brought us guasca or the folkloric music from Medellin infused with modern rock. He gave the world a new, danceable form of feel-good Spanish pop in the 2000s through his songs like "La Camisa Negra" and "A Dios Le Pido." 

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