In yet another promotional effort for the upcoming "Anchorman 2" movie, "Ron Burgundy" (played by comedian Will Ferrell) has co-hosted the evening news in Bismark, North Dakota!

According to USA Today, even though Will stayed in the Ron Burgundy role -- didn't so much as even crack a smile! -- the other news anchors on the KXMB Evening News could barely keep a straight face. Ferrell-as-Burgundy clowned around, popping into co-anchor Amber Schatz's screen while she read a story and telling her after a commercial break, "Amber, you look lovely tonight" before asking her if she was married. When Schatz told him she wasn't married, Ferrell-as-Burgundy replied, "Well I am, so don't get any ideas."

For her part, according to The New York Daily News, Schatz took it all in stride. "The second he said, 'Good evening, I'm Ron Burgundy,' I lost it," she said. "It was really hard not to laugh."

This promotional effort was the latest in a long campaign for the new film, which is set to be released on December 18th. Other promotional efforts include a cross-promotional commercial with the new Dodge Durango, a "Ron Burgundy" exhibit at Washington D.C.'s Newseum, and a new Ben & Jerry's ice cream flavor named "Scotchy Scotch Scotch," which is purportedly Burgundy's favorite flavor.

Burgundy's signature "stay classy" catchphrase didn't make air because he jokingly missed his cue. Instead, Ferrell ends with "What? Am I supposed to read that?"

Check out the video of the newscast below. Will you be checking out the film? What's your thoughts on this latest stunt? Let us hear your thoughts!