Apple featured one of the most unique Black Friday deals when the tech giant offered users complementary gift cards instead of reduced prices. Now fans will experience yet another special deal from Apple -- one that strongly encourages readers to update to iOS 7.

The company is offering a special for the 12 days after Christmas where users will be able to receive a free "gift" -- such as an app or book -- as long as he or she has the newest iOS 7 Operating System.

In order to take part in the special deals, simply download the free 12 Days of Gifts app on the iOS operating system and then you can check for the deals that will last between Dec. 26 and Jan 6. The company detailed the special on the Apple website.

"From December 26 to January 6, you can download a gift each day-songs, apps, books, movies, and more-with the 12 Days of Gifts app. Each day's gift will only be available for 24 hours, so download the free app to make sure you don't miss out. Note: Not all content is available in all countries."

The deal is new to the American market but it has been introduced in foreign countries in previous years.

There are a number of benefits for Apple in this deal. On top of the already-mentioned move to encourage people to adapt to the new iOS 7 operating system, Apple is also able to get people onto the store's website. This could work as an attention-grab as Apple looks to profit off of other things people buy when they go to the website for the deal. Furthermore, people who enjoy the apps can encourage others to purchase them after the sale is over and Apple would profit from the original price instead of the discounted option.