Designer Jeremy Scott's collaboration with Mattel on the "Moschino Barbie" has not only challenged gender stereotypes with it's new ad, but has also broken sales records, selling out in under an hour on Nov. 7.

According to WWD, the Moschino Barbie, inspired by the luxury Italian label of the same name, features an eight-piece collection, all designed by Scott. The limited edition model sold out less than an hour after going on sale for $150 on Net-a-porter.com.

For the limited edition doll, Scott created miniature versions of his popular slogan T-shirt, worn by stars like Katy Perry and Miley Cyrus, a faux leather bomber jacket and pencil skirt. The doll also came with a variety of accessories, including earrings, gold chain belt, sunglasses, purse, faux leather cap and a shopping bag.

Scott addressed the record-breaking news on his Instagram account, posting an image of the doll and thanking those who helped make it happen. An announcement was also made on the Barbie Twitter account.

A photo posted by Jeremy Scott (@itsjeremyscott) on Nov 9, 2015 at 12:10pm PST

The advertisement promoting the doll has also made headlines for its gender inclusive message. The ad features two girls of different racial backgrounds and a boy, all playing with the Moschino Barbie.

"Moschino Barbie is so fierce," the boy, who looks like a miniature version of Scott, can be heard saying.

Before the release of the doll, Scott revealed his inspiration for the exclusive collection.

"I wanted to bring all of the Moschino elements to Barbie, as I had done the reverse by bringing all of the Barbie elements to Moschino for the spring 2015 collection," he said. "The thing I love most about Barbie is that she is the ultimate muse, she's worn every style and design imaginable and at the same time she's had every possible profession you can dream of."

Watch the Moschino Barbie ad below.