Kevin Leyes
Kevin Leyes

In a world where fame is currency, Kevin Leyes has built an empire that monetizes not just visibility but also invisibility. At only 25, the Argentinian entrepreneur is the founder and CEO of LeyesX, an AI cybersecurity company protecting billionaires, family offices, and celebrities with what he calls digital armor. Alongside it, he runs Leyes Media, a PR powerhouse shaping global narratives, and Babys, a creator management agency redefining how top models and influencers protect and scale their brands.

The trifecta of media, cybersecurity, and the creator economy sets him apart. "Most agencies either make you louder or try to make you invisible," Leyes explains. "We can do both, depending on what the client needs. That is the advantage of controlling the entire ecosystem."

LeyesX: Armor for the Ultra-Wealthy

The flagship, LeyesX, caters to the world's richest, who pay between $10,000 and $100,000 per month for privacy infrastructure. The company removes leaked data from both the surface and dark web, suppresses sensitive records, seeds decoy information, and enforces takedowns across platforms. Its incident response service is designed to move faster than attackers.

The urgency is clear. A SIM swap or doxxing incident can wipe out millions in minutes. "Hackers do not need to be geniuses. They only need one breadcrumb—a number, an address, a login—and they can pivot into your life," Leyes warns. "We erase those breadcrumbs or reroute them into dead ends."

Leyes Media: Building Reputations While Controlling Risk

If LeyesX is about erasure, Leyes Media is about amplification. The firm places clients in outlets like Forbes, Billboard, and Bloomberg, builds verified profiles, and executes SEO dominance campaigns. Yet, it also works to bury damaging or risky narratives.

"Every headline that boosts credibility can also enlarge the target," Leyes says. "That is why we merge PR with protection. We do not just build reputations, we protect them from collapse."

Babys: Scaling Creators in the Age of Leaks

Through Babys, Leyes has adapted the same framework for the creator economy. Top influencers and models, including OnlyFans star Maeurn Smiles, rely on Babys for leak prevention, doxx defense, and brand elevation.

Here, the focus is growth plus defense. Babys combines AI-driven monitoring with global media placements, helping creators scale from hundreds of thousands to millions of followers while insulating them from impersonators and breaches. "A model who has already proven she can reach 500,000 on her own is someone we can scale to five million," Leyes says. "Discipline plus infrastructure equals explosive growth."

Exclusive by Design

None of these services is mass market. Leyes stresses exclusivity: "Scarcity is part of the product. Whether it is LeyesX, Leyes Media, or Babys, our clients buy access to a system that very few people in the world will ever have." Current clients include undisclosed billionaires, global corporations like Stripe and Crypto.com, and governments such as El Salvador and Argentina.

Q&A with Kevin Leyes

What do billionaires fear most when it comes to digital security?

Kevin Leyes: "The same thing regular people fear, only magnified. If their child's school address leaks, that is not just uncomfortable; it is a potential kidnapping risk. If their phone is hijacked, that is millions gone in crypto. Their visibility amplifies every threat."

How do you decide what strategy to use for a client?

Kevin Leyes: "It starts with a deep audit. We show them everything that is already out there, both on the surface and dark web. Some want to disappear and enjoy wealth privately, so we scrub and suppress. Others want visibility, so we strengthen their PR presence while protecting them in the background."

What about Babys? How is it different?

Kevin Leyes: "With Babys, we apply the same protection logic but tuned for creators. They thrive on attention, so our job is to protect their leaks and impersonations while scaling their reach with PR. We work with a small number of disciplined models and give them everything. That is how you take someone from half a million to five million."

What does being an Argentinian founder in Miami mean to you?

Kevin Leyes: "It means resilience. I started with nothing, now I protect billionaires and governments. As a Latino, I feel fulfilled contributing my knowledge to the United States and showing that there are many talented people from my background who deserve the same opportunity. That motivates me to keep building."