NBC Universo Teams up With Mitú's Latino YouTube Stars for New Series 'Vive el Verano'
NBC Universo has teamed up with various Latino social media stars to launch the series "Vive el Verano."
According to Variety, the series will include 36 different two and three minute clips that will be airing on NBC Universo, a network aimed at young Latino millennials.
Mitú, a digital media firm, creates programs in Spanish, English and Portuguese. The young company, mainly located in Santa Monica, California, has grown rapidly over the past years to reach an audience of 100 million globally.
"The strong combination of relevant, fun, shortform content on NBC Universo platforms and Mitú's popularity and reach will resonate with Latino millennials, many of whom have grown up with our network," said Senior Vice President of programming and production Bilai Joa Silar.
Starring in the series will be Mitú talents El Guzii, Eddie G., Luan Palomera, Maiah Ocando, Luisito Comunica. The stars will provide various summer themed ideas like pool and backyard activities, food recipes and different do-it-yourself crafts.
The clips will also be distributed online, as well as through various social media outlets like YouTube, Facebook, Twitter and Instagram.
In a statement released on July 30, Beatriz Acevedo, the president of Mitú, explained the partnership with NBC Universo.
"Mitú is proud to be a part of NBC Universo's exciting evolution, and multi-platform content offering that the network is now delivering to its audience," said Acevedo. "As the voice of today's Latino millennials, we love the opportunity to highlight some of our talent and content by partnering with NBC Universo to feature our summer-themed programming #ViveElVerano."
Fans can go online to learn about the cast and to view extra content not shown during the miniseries. "Vive el Verano" will premiere on Aug. 1 and will go on through Labor Day weekend.