Both the Apple iPhone 5 and Samsung Galaxy S4 are top-notch smartphones, but when it comes down to which one was more appealing to its home camp, the iPhone 5 seems to have won.

A new report from search-targeted advertising company Chitika reveals that the iPhone 5 generated 11 percent of all North American iPhone web traffic two months after its September 2012 release. The Samsung Galaxy S4, however, was only responsible for 6 percent of all North American Samsung smartphone web traffic two months after its April 2013 debut.

"Despite Apple having a larger existing North American install base at the time of release as compared to Samsung, adoption of the iPhone 5 outperformed the Galaxy S IV throughout the two months following each device's individual market debuts," reads the Chitika report.

"Just one week following the iPhone 5 hitting the shelves at U.S. and Canadian retailers, the device's users were already generating close to 4% of all iPhone traffic across the continent. Meanwhile Galaxy S IV usage share took longer to accelerate, with the highest rate of growth occurring between the fifth and ninth weeks post-release, topping out at 6% by the end of the study period."

Chitika also found that Samsung is easily the most dominant player in the North American Android market, based off hundreds of millions of Android-based online ad impressions observed from regular weekly samples drawn every month between February 2013 and January 2014. Although Samsung devices only accounted for 48 percent of all Android web traffic based on ad impressions in February, the tables have since turned. Samsung devices made up 54 percent of all Android web traffic by the start of the following year.

"Continental usage of Apple products generally outperform its market share likely indicating that users are highly engaged with the company's devices as compared to those of its competitors. Samsung has invested heavily in the North American mobile marketplace, and its devices easily drive the most Android Web traffic," Chitika wrote.