Aimed at boosting its Latino audience, Netflix has partnered with Univision to coproduce some new shows for next year. The announcement was made at Univision's upfronts for 2016 in New York, in which the media company presented its programming plans to advertisers.
Two huge, fascinating trends are converging in the U.S.: the rise of connectivity through social media and mobile technology and the rise of Latino millennials in population and also economic and cultural influence.
Latinos have been the leading edge in adoption of mobile technology and smartphones in the U.S. since the beginning of the trend. Now Hispanics outside of the U.S. may take the reigns, as a boom in Latin America's mobile market is taking shape.
This year's Pew technology device ownership survey marks a distinctive point in the market, with smartphones overtaking computers in popularity with millennials. It also marks a major shift in Latinos' long-held rank as top trendsetters in the mobile space.
Latinos are still over-indexing as a digital entertainment audience above other ethnic demographics and above the general population as a whole. But the study also shows the gap between leading digital Latinos, and everyone else, is starting to close.
Latinos and black millennials are technologically connected and consume social media and news content at similar levels to their White counterparts and the national average, according to a new poll by the American Press Institute and The Associated Press.
Media, technology, and advertising companies have had their eyes on millennial Latinos for quite some time, since young Latinos in particular represent a wave of consumer power comparable to the boomer generation -- not to mention that seemingly every study and survey finds new ways in which they are "ahead of the curve."
Well, it may not reach the level of "charm," but Comcast is certainly trying to improve the generally offensive reputation it has built over the years, just as the federal government is reviewing its proposed merger with Time Warner Cable.
The Internet is killing old media, especially television. It's the accepted wisdom of the day, but the truth is a little more complicated than that. According to a new Nielsen study, the rise of "social TV" -- or watching television while sharing opinions around social media's digital water cooler -- is helping boost awareness and viewing time of couch potatoes, especially among Hispanics.
Launched in March of this year, the Spanish-language version of Square for Latino entrepreneurs has taken off in key Latino markets. Here's an update on how Latinos are using Square's mobile payment system to grow their businesses.