AT&T Brings Back Unlimited Data to TV Customers Only
AT&T is bringing back the unlimited data plans that it recently phased out. Unfortunately, only select customers will be able to take advantage of the new plans.
AT&T customers who also have the company's cable service U-Verse or its satellite service DirecTV will be able to purchase a wireless plan with unlimited data for $100 per month, CNet reports. Enrollment in the plan will begin Tuesday.
Last year, AT&T acquired the satellite TV provider DirecTV for $49 billion. The company now wants customers to sign up for both its TV services and a wireless plan in order to create bundles.
The second-largest wireless company in the U.S. may be responding to trends, as many consumers drop their cable services or never signing up for cable period.
AT&T's chief executive of mobility business Glenn Lurie said that the goal of the plan is to reward the company's best customers, not to prevent customers from "cutting the cord."
"We're doing everything we can to deliver customers what they want," Lurie said in an interview.
Unlimited data plans are a thing of the past. Starting in 2010, new customers signing up for AT&T plans were no longer given the option of unlimited data. That same year, the company started offering levels of data based on what customers believed they would use each month.
Some longtime customers have stuck with their unlimited data plans, which they signed up for prior to AT&T making the switch. These customers were grandfathered into the plans at $30 per month, but in February, they will see the cost of that legacy plan rise to $35 per month.
The only two large wireless companies to still offer unlimited data in the U.S. are T-Mobile and Sprint. The two companies have been forced to increase their rates though.
AT&T's new TV and unlimited bundle will be a temporary promotion, but the company has not given an end date.
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