Last week, Sprint promoted its head of Hispanic advertising to Chief Marketing Officer of the company, in what might be the end of an ongoing front office shuffle that has seen two people fill and vacate the CMO position in the last year and a half. The move also points to a more concerted effort from Sprint to reach the growing and tech-savvy Latino market in the U.S.
Sprint announced this week that it has signed an agreement to introduce wireless roaming in Cuba. As the hermetic island nation continues to open itself to U.S. trade and commerce, Sprint's deal with Cuba's state-run telecommunications company marks a historic first, as well as a smart move by Sprint CEO Marcelo Claure.
The latest battleground between the bottom two of the big four U.S. national wireless carriers might doesn't take place on U.S. soil. Both Sprint and T-Mobile announced plans to allow those in the United States to make calls to Cuba.
Sprint and T-Mobile might not be merging, but the two companies are still putting up a united front against Verizon and AT&T alongside Dish Network by urging the FCC to reserve some spectrum for the little guys.
The rumors were true: Google is planning a wireless service that could launch sometime this year. But it's not going to become a full carrier, owning spectrum bands and infrastructure itself -- which is precisely why "Google Wireless" could shake up the industry.
The fight for the No. 3 spot among the nation's four largest wireless carriers just got a lot more heated. According to T-Mobile, Sprint has already been relegated to fourth place, although the truth may be a bit hazier.
Last week a voluntary agreement made between the CTIA Wireless Association and the FCC went into effect, officially marking the point where consumers can insist on having smartphones and tablets they fully paid for unlocked from any of the four major carriers.
The Android 5.0 Lollipop update is gaining momentum across the globe, but many eager users in the U.S. are getting impatient waiting for their specific device to receive an OTA notification telling them they're about to get their Lollipop. Here's the latest.
Wednesday, Feb. 11, marked an important shift in power to the consumer in the wireless industry. It's the day carriers officially must begin allowing customers to unlock their fully paid phones to use however they like. Here's how.
Ever since 2013 when it changed its device naming system and presented the LG G2 with its unique "rear key" volume rocker and power button, LG Electronics has been making a critical comeback with great devices like the Nexus 5 (for Google), the LG G Pad 8.3, and the LG G3.