Thai Fashion Retailer CPS Chaps Gets Kendall Jenner for Spring 2016 Campaign
Kendall Jenner is hitting the international fashion scene. The "Keeping Up With The Kardashians" star has been chosen to front the Spring/Summer 2016 collection of Thailand-based fashion retailer CPS Chaps, Mail Online reports.
Photos of Jenner modeling the Spring/Summer 2016 collection for CPS Chaps are posted on the label's official website. Jenner was styled in 16 outfits coming from CPS Chaps' Spring/Summer 2016 collection by the brand's creative fashion director Chamnan Pakdeesak, who worked with Jenner in the photo shoot, which was reportedly done in New York City.
According to Thai site Bangkok Coconuts, the designs for the new clothing line were created with the concept of having "Your Everyday Runway" in mind. The collection highlights casual everyday looks including jeans, casual blouses or dresses and denim shirts, skirts, shorts and vests.
It also incorporates the classic 1970s style of floral and flared pants as well as floral polo shirts and long vests. The designs channel both masculine and feminine qualities with the use of both denim and lace. The pieces can also be worn both day and night.
According to Mail Online, CPS Chaps' Spring/Summer 2016 collection is a big leap from their previously punk rock-inspired clothing theme. The retailer used to align itself with some of Thailand's famous rockers, including Jeng Bigass and Toon Bodyslam. The brand was also previously campaigned by two of Thai's supermodels including Bee Namthip and Mai Davika.
The new collection made its debut in nationwide stores on Jan. 14, Thursday. It was unveiled on Jan. 13 in Thailand at CPS Chaps' Siam Center outlet. The collection reportedly attracted queues among customers at Siam Center. Bangkok Coconuts shared a photo showing people sitting on the pavement outside an Estee Lauder outlet at the Siam Center.
According to Mail Online, CPS Chaps' Spring/Summer 2016 collection is among the recent fashion campaign conquests for Jenner. The Victoria's Secret model was recently announced as the new face of Estee Lauder's Knockout Eye Collection campaign. Jenner's promotional ad for the famous makeup brand is posted below.
The 20-year old was also hired by Mango to model their first set of designs for their Spring/Summer 2016 collection. Jenner fronted the brand's "Tribal Spirit" pieces, the first of four themes inspired by the African savanna.
Aside from modeling, Jenner is also expanding her career in the fashion industry by venturing into fashion design. She and her younger sister Kylie are working together in making their own clothing line called Kendall + Kylie.
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