FCC Spectrum Auction Impact: Hispanic-Owned Businesses Should Create Online Presence Now, Says HISCEC
It is no secret that the rate of Hispanic-owned businesses and entrepreneurs are growing in the United States, but a reason why some firms struggle appear to be lack of wireless technology understanding.
An ongoing debate within the Federal Communications Commission (FCC) is the demand for more wireless airwaves, or spectrums. As Latin Post reported, companies such as the wireless carriers have encountered congested networks.
"This means there is less capacity on their networks to deliver quality connectivity and support all of the innovative mobile technologies that can empower our Hispanic-owned businesses," U.S. Hispanic Chamber of Commerce's President and CEO Javier Palomarez wrote to the Houston Chronicle.
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The FCC is set to expand the spectrums with an auction scheduled in 2015. The spectrum auction, however, has brought mixed responses from major mobile carriers such as AT&T and Verizon. The FCC announced it will limit the spectrum available to major wireless providers in order to give other companies a better chance to bid. The FCC's decision could prove helpful to Sprint and T-Mobile, the third and fourth largest mobile carriers in the U.S.
Regardless of the spectrum expansion's result, an online presence for Hispanic businesses is important in order to promote and succeed.
The Hispanic Chamber of E-Commerce (HISCEC) Founder Tayde Aburto stated the problem businesses in targeting an audience and market is due to many of them lacking a strategy, notably on the Internet.
"I'm always motivating Hispanic-owned businesses to get online, and if they are already online, to create a plan to go after their most profitable clients," Aburto said, exclusively to Latin Post. "The Internet is a very powerful business tool to do so that it is not actively and effectively used by the majority of the Hispanic-owned businesses."
According to Aburto, potential customers are active daily on the Internet searching for products and services. While Aburto agreed that broadband connectivity can improve in the U.S., the current infrastructure is enough to help expand the Hispanic market even on an international basis.
Based on a Google/IPSOS survey of businesses with less than 250 employees, 49 percent of California business do not have a website. The HISCEC founder noted the aforementioned percentage is greater when focusing on the Hispanic business community. Without an online presence, Hispanic businesses will be harder to find for both consumers and potential clients.
"Very few organizations create programs that focus on providing resources to the core business sector of the 3.2 million Hispanic-owned businesses that are in the country," Aburto said. This deficiency ultimately led to the creation of the HISCEC in 2008 with the mission to get the Hispanic business community to establish themselves online.
While mobile carriers continue to encounter a "spectrum crunch," as Palomarez stated, Aburto noted Hispanic-owned businesses should still start utilizing what's currently available.
"It's really up to us. ... We are going to keep working hard to make a change in the Hispanic family business sector. That's where our heart is. And we know that they need help and are ready to take their businesses to the next level," Aburto added. "They don't want to fail, and they are willing to do whatever it takes to succeed. We are going to help to get Hispanic-owned businesses online one business at a time."
For the latest updates, follow Latin Post's Michael Oleaga on Twitter: @EditorMikeO or contact via email: email@example.com.
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