Today, Apple will announce its latest developments: iOS 7 software, the iPhone 5S and the iPhone 5C. Release dates and features are expected to be revealed during a conference beginning at 10 a.m. PT/1 p.m. ET at the Apple campus in Cupertino, Calif.

Tim Cook, Apple CEO, will get on stage this afternoon and show consumers everywhere what Apple has cooked up this time. iOS 7 is amongst these developments, a new iPhone and iPad software expected to be faster and more user-friendly.

"The iOS 7 is the biggest change to iOS 7 since the introduction of iPhone," Cook said during Apple's Worldwide Developers Conference in June.

The biggest new features of iOS 7 include the AirDrop and Control Center.

With AirDrop, Apple becomes more on par with some of its competitors. AirDrop allows users to share items like videos, contacts and photos from any app with a Share button. AirDrop then sends the item via Wi-Fi or Bluetooth through a secure network.

The Control Center will give users easy access to commonly used apps and commands such as Airplane mode, brightness display , Wi-Fi control, Bluetooth, Do Not Disturb, Lock screen orientation and music control. All that is needed is a quick swipe to access tools like the iOS 7's new flashlight, as well customer favorites like the calculator, camera and timer.

The Notification Center will also be upgraded. Typically, the Notification Centers shows users their new mail, to-do list, missed calls and similar news. iOS 7 adds a feature called "Today." With Today, the iPhone will display all of the news of the day including weather, traffic, and birthdays. As usual, the Notification Center will be accessible from any screen by swiping down. With iOS 7, the Notification Center will also be accessible through the lock screen.

No major upgrade is complete without a makeover. The new iOS will have a "flatter" design. Apps like Notes and Weather are re-designed. Changes in iOS 7 include adjustments to the size and shape of app icons and other commonly used items, as well as differences in iconography and typography. The app icons for iOS 7 will now feature a "superellipse" shape.

Apple has also made iOS 7 refresh popular apps according to the user's tendencies. For example, if a user usually checks his or her Facebook app at 12 p.m. daily, then iOS 7 will refresh the app for the user at that time when his or her phone is in a low-power mode (such as when it is on and connected to Wi-Fi.)

In addition, Apple's app store will show shoppers "Apps Near Me," which are apps popular in the user's area. Downloaded apps will also update themselves automatically.

The camera is also getting some tweeks. The iOS 7 camera will shoot in its standard formats, still, video and panorama, but will now add square mode to the list. There will also be new filters to change color, contrast and more.

Speaking of photos, iOS 7 will include new ways to organize your photo collection. Photos will be categorized by new categories of Year, Collections and Moments. Each Year folder will hold different Collections folders, which hold distinct Moments folders.

Web-browsing will be slightly more user friendly with bigger screens in the Safari app that hide side buttons and bars until you scroll to reveal them. Users will also be able to go to back and forward in the page browsing by swiping their finger.

Everyone's favorite voice command tool, Siri gets a makeover as well. The new design features a fade view design and clearer voice. Siri will also use more sources in its research including Bing, Twitter and Wikipedia. It will also learn some new tricks including returning calls, checking voicemail, playing iTunes Radio and more.

Finally, with all these updates, iOS 7 makes sure it is safe from those who covet the latest in Apple technology. Now one must enter the proper Apple ID and password to erase the Find My iPhone app and in order to reactivate it.

More will be revealed during today's conference.