There's no stopping Playstation 4. The numbers prove it with Sony leading hardware and software sales for the month of July according to the industry research firm The NPD Group.

The best-selling game console marks its second month at the top, and the company is pleased with the results.

"We are truly humbled by the success of the PS4, and we would like to thank gamers for making it the top-selling console and No. 1 in software sales in the United States in July," a Sony spokesperson said in a statement sent to VentureBeat's GameBeat.

The representative added that the bundle "Batman: Arkham Knight" contributed in pushing PS4 to the forefront. Sony shows no signs of stopping with next month's launch of another major bundle, Activision Blizzard's Limited Edition "Destiny: The Taken King PS4" bundle.

It's the second straight month that PS4 beat out closest rival Xbox One, but the latter is set for a surge in the coming months with the October launch of the much-awaited new installment of sci-fi shooter game "Halo." According to We Got This Covered, other exclusive games in the Microsoft lineup include "Crackdown 3," "Recore" and "Scalebound," which the company announced in Gamescom.

In a conversation with Eurogamer, head of Xbox Phil Spencer talked about the race to first place, acknowledging Sony's success and directing his focus on Microsoft's own console.

"I honestly don't goal the team on how many units Sony sells," he said in the interview. "I think about what we're going to do, and how many Xbox customers we have across 360, Xbox One and Windows - thinking about the combined community of people on Xbox and playing those games, and that number's never been bigger."

Citing NPD analyst Liam Callahan, VentureBeat reports that both Sony and Microsoft are achieving sales figures that are better than ever. Research shows that the combined sales of PS4 and Xbox One after hitting 21 months are almost 50 percent higher than sales of previous hardware models Playstation 3 and Xbox 360 at the same length of time out in the market.

The rising sales for the newer technology might be a sign of the old consoles beginning to make its way out of the market. Xbox chief marketing and strategy officer Yusuf Mehdi announced in 2013 that the platform is "going to go for another three years," which pegs the year to 2016. Sony will likely take the same route with Playstation 3.