With the U.S. Hispanic population growing, Moguldom Media Group (MMG) launched a new website for Latino mothers.

Serving as the counterpart of the African-American geared website MommyNoire.com, LatinaMadre.com focuses on various topics such as education, career, finance, health and fitness, parenthood, and pop culture, to name a few.

According to MMG, LatinaMadre comes as the Hispanic market continues to grow and becoming the fastest growing population in the U.S. As of July 1, 2013, the U.S. Hispanic population peaked at 55 million. The U.S. Census Population Projections forecasted the U.S. Hispanic population is expected to reach 128.8 million by 2060. MMG noted with the surge of the U.S. Hispanic market, the population represents an annual buying power worth up to $1.3 trillion.

"The vast majority of U.S. Hispanics today are no longer first generation, but American-born and hungry for content that bridges their Hispanic roots and American identity," acknowledged MMG. "In launching its Hispanic division, MMG has bilingual content delivered across online, video, mobile, tablet and social media channels."

"The strategic appointments we have made to address the U.S. Hispanic consumer underscore our rapid growth and evolution into the leader in multicultural digital media," said MMG's Chief Executive Officer Jamarlin Martin. "This new team brings a proven track record in Hispanic digital media and the necessary combination of experience and innovation to cement the Moguldom brand among our growing Hispanic audience."

MMG touted itself to provide an "authentic voice and character" to its properties geared for African Americans, and it aims to utilize the same techniques and cross-platform strategy with its Hispanic websites such as LatinaMadre.

The launch of LatinaMadre follows MMG's Latino gossip website "Lossip."

MMG announced Dr. Christian Gonzalez will serve as LatinaMadre's chief revenue officer while Sarah Muñoz takes the deputy editor position.

The U.S. Hispanic market's growth, notably in technology, was also noted in The Nielsen Company's 2014 The Digital Consumer report.

The Digital Consumer report noted, "As an important and growing consumer segment, Hispanic digital consumers are poised to be even more influential in the coming years."

The report disclosed Hispanics spend more than consuming digital video than the national average in the U.S. The Hispanic population is also adopting smartphones at greater speeds. The Nielsen Company's report further revealed 72 percent of Hispanics own a smartphone, which is 10 percent higher than the U.S. average.


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