Telemundo's Billboard Latin Music Awards 2015 Goes Mega Virtual with Instagram (WATCH LIVE STREAM)
Award-winning Latin artists will be turning up the talent and dressing to the nines to be red carpet ready for Telemundo's Billboard Latin Music Awards 2015 Thursday night.
In addition to the rhythm and beats, good looks and all the fanfare, the talent will also be defying gravity.
How, you might ask?
Through the all-new Instagram Gravity Room that will create the optical illusion that the artists are defying gravity, among other cool social media-driven approaches that will capture all the juicy details of the show and share them with the masses.
Telemundo is gearing up for the most innovative "digisocial" Billboard Latin Music Awards, where it will launch a cutting-edge interactive experience that includes an Instagram Gravity Room, Twitter GIF Mirrors and a SocialTV Video Wall.
Are you obsessed with fashionable designer shoes? Well, you're in luck! There will be a 360 Vine Shoe Cam -- yes, you can see what the famosas are strutting their stuff in up close!
There will also be virtual reality cameras and a digital livestream backstage show where E! Entertainment will bring their Red Carpet Social Experience to the Billboard Latin Music Awards.
An acoustic concert, "BLMA Storytellers: Acoustic Sessions" will feature Mexican duo HA*ASH, singer-songwriter Christian Daniel, up-and-coming singer-songwriter Raquel Sofia, Juanes protégée, Sofia Reyes and indie artist Crisantes.
"The Billboard Latin Music Awards provide a unique opportunity for celebrities, fans and sponsor brands to co-create while driving mutual innovation, providing the most exclusive content experiences via all preferred social platforms," said Borja Perez, senior vice president, Digital and Social Media, Hispanic Enterprises and Content, NBCUniversal.
It's all about being in real-time and instant reactions this year.
The talent will also be featured in the brand new Twitter GIF (Graphics Interchange Format) mirrors, which will create autographed & shareable GIFs.
The SocialTV Video Wall will be showcased on the red carpet and main show "to curate real time GIFs and video content from the official, talents' and fans' social accounts."
Fashionistas will also be on hand, including Jackie Hernandez (@MakeupByJH), Laura Sanchez (@Laura_Makeup) and Marcia Jones (@jonesmarcia) to co-create content on the white carpet.
And what goes on behind the scenes won't stay behind the scenes.
"Backstage audiences will be able to have a front-row seat with virtual reality cameras that will augment and amplify the experience available via Telemundo.com," according to Telemundo. "Additionally, users will be able to access Telemundo.com for a multi-camera backstage digital live stream experience with over six different cameras strategically placed across the venue."
And they couldn't forget about Snapchat fans!
Snapchat users will be able to get in on the action via a Snapchat Billboards story curating all snaps from the red carpet and beyond. Social media personality and Entertainment blogger Perez Hilton will host a Twitter watch party via @PerezHilton featuring commentary regarding the white carpet and awards show. Telemundo will also incorporate new social media platforms, Periscope and Meerkat, "to provide fans with unprecedented live stream access backstage."
The list of high-energy performers also includes Dominican crooner and native New Yorker Romeo Santos, Colombian rock star Juanes and Puerto Rican/native New Yorker Marc Anthony. In addition, Spanish singer and "La Voz Kids" coach Natalia Jimenez will be there along with world-renowned EDM DJ Afrojack, who reached No. 1 on Billboard's Hot 100 chart in 2011 as a featured act on Pitbull's "Give Me Everything," also featuring Ne-Yo and Nayer.
Jennifer Lopez will also honor the beloved Tejana singer Selena Quintanilla (whom she captured on the big screen in 1997) with a musical tribute in recognition of the 20th anniversary of her death.
Other highly-anticipated performers include Wisin, Daddy Yankee, Carlos Santana, J Balvin, Carlos Vives, Julion Alvarez y Su Norteño Banda, Ana Gabriel, Lucero, Alejandro Sanz and Roberto Carlos, among others.
The Billboard Latin Music Awards will be produced and broadcast live on Telemundo on Thursday, April 30, at 7p.m. from BankUnited Center at the University of Miami in Florida.
Click here to live stream the exciting event!
Fans are also invited to follow the awards show via the following platforms:
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